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Have a Nice Day Beanie
1 × $111.00
22
May
May
A Look Back at the Coastal Grandmother Aesthetic
The “coastal grandmother” trend first captured attention with its breezy, elegant approach to dressing—think linen trousers, oversized button-downs, cashmere wraps, and neutral palettes. Inspired by characters played by Diane Keaton and Meryl Streep, this look blends Hamptons-inspired affluence with an effortlessly lived-in charm.
Though the name may be playful, the appeal has always been serious. It’s about timeless pieces that feel both luxurious and approachable, like crisp whites, soft beiges, and natural textures. As fashion cycles continue to evolve rapidly, this aesthetic is finding its way back into the spotlight for reasons both practical and psychological.
Original price was: $222.00.$111.00Current price is: $111.00.
Hoodies
Original price was: $222.00.$111.00Current price is: $111.00.
Original price was: $222.00.$111.00Current price is: $111.00.
Original price was: $222.00.$111.00Current price is: $111.00.
Why It’s Trending Again in 2025
In a time when loud, fast fashion is being increasingly scrutinized, the coastal grandmother style offers something soothing and grounding. It’s not flashy or trend-chasing—it’s relaxed, intentional, and elevated. The resurgence ties into current cultural movements around mindful living, minimalism, and sustainability.
This style also aligns perfectly with the post-pandemic focus on comfort. People are prioritizing breathable fabrics, easy silhouettes, and versatile pieces that transition seamlessly from home to errands to brunch. With more remote work and fewer dress codes, the coastal grandmother vibe hits the perfect balance between relaxed and refined.
Key Pieces That Define the Look
To channel the coastal grandmother aesthetic, start with these wardrobe staples:
- Linen trousers – Choose wide-leg cuts in neutral tones for a breathable, elegant base.
- Cotton button-downs – Go oversized and tuck or half-tuck for a relaxed polish.
- Lightweight knits – Cashmere and cotton sweaters are perfect for layering and add softness.
- Neutral palettes – Focus on white, sand, navy, and muted blues to create an airy mood.
- Woven accessories – Straw bags, raffia hats, and natural fiber sandals complete the coastal look.
The beauty of these items is their timeless appeal. You won’t feel the need to replace them next season, making them great investments for a capsule wardrobe.
How to Make It Modern
While the style itself is rooted in nostalgia, updating it for today is easy with a few simple tweaks. Try adding structured gold jewelry, sleek sunglasses, or a modern bag silhouette for a touch of contemporary cool. Layering a linen blazer over a tank top or adding chunky sandals gives the look edge without losing its essence.
Even beauty plays a role. The clean-girl aesthetic—natural skin, soft blush, and minimal makeup—pairs well with the clean lines and calm colors of the coastal grandmother wardrobe.
Original price was: $222.00.$111.00Current price is: $111.00.
Hoodies
Original price was: $222.00.$111.00Current price is: $111.00.
Original price was: $222.00.$111.00Current price is: $111.00.
Original price was: $222.00.$111.00Current price is: $111.00.
It’s Not Just for Grandmothers
Despite the name, the trend resonates across generations. Younger audiences are adopting it as a counter to streetwear and trend-saturated fashion, seeing it as a form of self-expression that values quality over flash. It’s aspirational, but not unattainable. It’s stylish, but never fussy.
At its heart, this style represents a mindset—of slowing down, dressing with intention, and embracing a softer, more grounded way of life. Whether you’re headed to a beach house or simply romanticizing your morning walk to the café, coastal grandmother style invites you to do it in comfort and confidence.
